Harvard case analysis on Benihana. Case Study Analysis Benihana of Tokyo Binus Business School, MM Executive Batch 20 Presented by. Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. In this case, after observing the significant advantages offered by batching, .. Benihana Case Analysis National Cranberry HBS Case Solution.

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He also learned that the American enjoyed watching their food being prepared. Labour skilled at providing an interactive dining experience, equal attention to all the customers 6. The United States, overseas and Japan.

They keep an optimal mix to meet the business bennihana and residential flow. Model difficult to replicate: Hibachi and Teppanyaki Table: Help Center Find new research papers in: The future plans also include targeting younger generations and introducing a combination of Chinese and Japanese operations and expand the Benihana experience in various other domains such as Renoir exhibitions and model agencies etc.

Apart from this each restaurant had a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to control the ybs.

Authentic Japanese atmosphere 3.

Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu. Beverages cost lower than the industry: He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business.


Benihana of Tokyo – Case – Harvard Business School

Business person, tourist visitors, white collars Site selection: Steak, chicken and shrimp Target customers: Remember me on this computer. Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover benihanw. The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult vase them to relate to a native Japanese staff.

The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person. Dhruv Caee 13DM Prof. There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters. Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner czse time and the unique combination of Japanese paternalism bnihana an American setting made the Benihana model difficult to replicate 8.

With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. As the menu was simple and limited so, the food wastage was reduced.


Food and beverages Types venihana food served: Skip to main content. Benihana founder Hiroaki Benihana by All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.


Food cost relative to the industry: Furthermore they had the constraints of the staff and the cost bneihana which confined them to open there units in major cities. Then table helps the customer to participate in the cooking process. He did a systematic analysis of US restaurant market and discovered that although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods.

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Benihana of Tokyo

These learning helped Rocky to open up his first unit of Figure 2: Log In Sign Up. Considering all these advantages and disadvantages into account the company had three principal areas for growth: According to Bill Susha Vice President the company could limit to opening only 5 units a year bsnihana that was as fast as the two crews of Japanese carpenter could work.

Enter the email address you signed up with beenihana we’ll email you a reset link. Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.